Why Law Firms Are Starting to Think Like Media Companies
May 27, 2014 (Mimesis Law) — John Corey, founder and president of Greentarget, talks with Lee Pacchia about the recently released 2014 Digital and Content Marketing Survey conducted by Greentarget in conjunction with The American Lawyer and The Zeughauser Group. The study spoke to 189 in-house counsel and 79 marketing professionals from top law firms on current trends in content creation and social media. The results show a profession poised to increase content production and outreach over social media, although few firms have a documented strategy to do so.
You can download the report at http://www.digitalandcontentsurvey.com/.